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Honest side-by-sides against the tools tattooers actually evaluate. Each page has the full pricing math, the feature-by-feature head-to-head, and a candid panel on when the other one fits your shop better. No SaaS hedging.
Tattoo POS + payroll
Closest direct competitor. Both flat-monthly, both no-cut. Porter ships POS hardware and payroll; coil ships AI healing watch, portability moat, apprentice mode.
Full comparisonTattoo operating stack
Both flat-monthly, both no-cut. KTF ships inventory + payroll + 1099s; coil ships AI features, portability moat, apprentice mode. Coil cheaper under 3 chairs; KTF cheaper above.
Full comparisonHorizontal salon booking
Booksy takes 2.49–2.69% on every deposit, tip, and balance. Coil takes zero. Booksy's marketplace is bigger; coil's product is tattoo-specific.
Full comparisonHorizontal salon + spa
Vagaro takes 2.2–2.6% per transaction. Coil is flat-monthly with no cut. Vagaro has retail POS hardware; coil has AI features Vagaro doesn't.
Full comparisonPayment processor + basic appointments
Square is a payment processor with scheduling bolted on. Great hardware, zero tattoo specifics. Many shops run both — Square at the counter, coil for everything else.
Full comparisonSalon + spa + aesthetics
Polished beauty-industry software at $24–48/mo. If you also do hair or lash, GlossGenius is cross-category. Tattoo-first shops want coil for the tattoo-specific features GlossGenius doesn't ship.
Full comparisonEnterprise wellness chains
Enterprise yoga + spa + gym software at $169–699/mo. Massively overkill for any tattoo shop unless you're a wellness chain that also does ink.
Full comparisonGeneric Squarespace-owned scheduling
Competent calendar layer at $20–61/mo. Works if you already have a Squarespace site. Coil is the operating system around the calendar — deposits, healing watch, healed photos, the rest.
Full comparisonEvery comparison below says when the other tool is the better call for your shop. Pick the right one for your situation, even if it isn't us.
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